Brand Foundations

This living brand book provides concepts and assets that make up our brand.

Navigation

Our solid buttons come in various colors depending on when and where they are used. The examples below are for a CTA button and a Transactional button.
core foundations navigation

Colors

Ticketmaster uses colors purposefully to communicate how things function in the interface. This helps us create visual patterns that can make interacting with our product easier and more predictable for users.

Primary Color Palette

Our primary palette consists of three colors: Ticketmaster Azure, Black Pearl and White. These have been carefully chosen to work well with our corporate palette.

Azure

#026CDF

R 2, G 108, B 223

C 100, M 51, Y 0, K 0

PMS 300c

Black Pearl

#1F262D

R 31, G 38, B 45

C 100, M 51, Y 0, K 0

PMS 300c

Don't

Eyedropper

Don't sample colors. The 'eye dropper' or color sampling tool is inaccurate.

Don't

RGB to CMYK

Don't allow your software to convert from RGB to CMYK— it will be wrong.

Secondary Colors

Aquamarine is Ticketmaster's secondary color, promoting an accent of electricity and excitement across marketing and B2B products and collateral.

Aquamarine

#00C5DD

R 0, G 197, B 221

C 100, M 51, Y 0, K 0

PMS 300c

Don't

Picker

Don't sample colors. The 'eye dropper' or color sampling tool is inaccurate.

Cool Onyx

#17252C

R 23, G 37, B 44

C 100, M 51, Y 0, K 0

PMS 300c

Cool Slate

#62737C

R 98, G 115, B 124

C 100, M 51, Y 0, K 0

PMS 300c

COOL MOONROCK

#C9D2D7

R 201, G 210, B 215

C 100, M 51, Y 0, K 0

PMS 300c

COOL DIATOLMITE

#E5E9EB

R 229, G 233, B 235

C 100, M 51, Y 0, K 0

PMS 300c

Cool Quartz

#F8F9F9

R 248, G 249, B 249

C 100, M 51, Y 0, K 0

PMS 300c

onyx

#262626

R 38, G 38, B 38

C 100, M 51, Y 0, K 0

PMS 300c

Secondary

#727272

R 114, G 114, B 114

C 100, M 51, Y 0, K 0

PMS 300c

Disabled

#A8A8A8

R 168, G 168, B 168

C 100, M 51, Y 0, K 0

PMS 300c

Azure

#026CDF

R 2, G 108, B 223

C 100, M 51, Y 0, K 0

PMS 300c

Aquamarine

#2CFDFE

R 2, G 108, B 223

C 100, M 51, Y 0, K 0

PMS 300c

Grid

Grid systems are used for creating page layouts through a series of rows and columns that house your content. Ticketmaster uses a responsive, mobile first, fluid grid system that appropriately scales up to 12 columns as the device or viewport size increases.

PropScreen SizeMarginsGuttersColumns
small≤768px16px16px12
medium≥768px24px24px12
large≥1024px24px24px12
xlarge≥1440px24px24px12

1440 - 768px

This breakpoint range covers all desktop and tablet use cases with margins and gutters set at 24px.
Grid system 1

The grid system is based on a 12 columnlayout with a 24px gutter and 24px margins. The grid is fluid and will scale to the width of the viewport.

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Motion Principles

Motion is a powerful tool for creating a more delightful and understandable experience. It can help people understand the relationships between different parts of the product, and it can also make interactions feel more natural.

Motion Principles

Motion is a powerful tool for creating a more delightful and understandable experience.

When it comes to motion, we follow these principles. They help us create a consistent experience across our products. They also help us create a more delightful experience for our users. Motion is a powerful tool for creating a more delightful and understandable experience.

It can help people understand the relationships between different parts of the product, and it can also make interactions feel more natural. It can help people understand the relationships between different parts of the product.