Product
This living brand book provides comprehensive concepts and assets that make up our brand: brand strategy, brand voice and visual identity.
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What we Do
Why we do this
Give fans simple and fair access to unforgettable live events.
Fans seeking unforgettable moments to the artists, teams, and event creators who are powering incredible live events, to Ticketmaster employees and the industry at large. And within that diversity, the commonality is the passion, joy and excitement of being at a live event — or being a part of putting on a live event.
Those amazing, unforgettable, magical moments that are never the same from one night to the next — and it’s Ticketmaster’s mission to make that connection between fans and the artists, teams and performers they love. The power of our brand lies in that connection point.
Product Principles
PRINCIPLE 1Polished
It's Ticketmaster's mission to make that connection between fans and the artists, teams and performers they love. The power of our brand lies in that connection point.
Our Principles guide us, and the music moves us.
Fans seeking unforgettable moments to the artists, teams, and event creators who are powering incredible live events, to Ticketmaster employees and the industry at large. And withinthat diversity, the commonality is the passion, joy and excitement of being at a live event — or being a part of putting on a live event.
Those amazing, unforgettable, magical moments that are never the same from one night to the next — and it’s Ticketmaster’s mission to make that connection between fans and the artists, teams and performers they love. The power of our brand lies in that connection point.
Leadership
We are designing the future of live entertainment.
Fans seeking unforgettable moments to the artists, teams, and event creators who are powering incredible live events, to Ticketmaster employees and the industry at large. And withinthat diversity, the commonality is the passion, joy and excitement of being at a live event — or being a part of putting on a live event.
Those amazing, unforgettable, magical moments that are never the same from one night to the next — and it’s Ticketmaster’s mission to make that connection between fans and the artists, teams and performers they love. The power of our brand lies in that connection point.
Christine Lanoysvp - global design
Christine develops product design and brand vision that supports all lines of businesses across the Ticketmaster portfolio.
Resources
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